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| Simple Solutions Living Road Shows |
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| Client: Pergo |
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| Project: Flooring Road Shows |
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| Club Coverage: 400+ |
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| Executive Summary |
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| Global flooring leader Pergo wanted to expand their reach beyond the traditional Home Improvement sales channels. A collaborative team created an integrated process to manage over 400 Road Shows. The program did lead to a permanent item listing in all Sam’s Club locations nationwide. |
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| Business Challenges |
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Limited experience for Pergo with Sam’s Club Environment |
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Non-impulse purchase |
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Technical sale/Durable item |
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| How Promotion Network helped |
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| A collaborative team worked to create and manage a tailored integrated sales & marketing process for Pergo flooring Road Shows. The process features an event management and consumer awareness building matrix maximizing the interaction with members while ensuring a flawless execution at Club level. |
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| Sales Facts |
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Show duration: 18 days |
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Average $ per show: $20,000 |
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11801 Southwest Highway