 |
|
|
|
|
|
|
|
| ABC's of staffing Road Shows |
|
The decision of staffing a Road Show with representatives can greatly contribute to the overall success of your
event. When staffed a Road Show event will produce on average 300% incremental sales compared to a non-manned
event. Despite the sales upside, it is crucial you set clear guidelines on the core competency and frequency of the
representatives working your event. Here are four strategies that you can use right now to help you put forward a
successful manned Road Show
A. Provide Product knowledge training: The objective of your training program is for your representatives to
understand the item and acquire the basic product know how to be able to differentiate the item with the competition.
Ensure your training program does enable the representatives to respond effectively to general questions about the
items and ideally can deliver a quick hands on demonstration
B. Set Selling skills as a must to have for all representatives: In order to create a connection with the consumers,
your representatives must demonstrate selling skills. Strong selling skills usually can be observed by having the
representative initiate conversation with members by asking questions or using openers that get the member attention.
C. Educate your staff on Warehouse Club Road Show process: Share Warehouse Club Road Show expectations on knowledge and
professionalism with your representatives. All your representatives must exhibit business like and polished behavior
in professional interaction (respect for individual, strive for excellence, superior customer service)
D. Deliver consistent coverage: Try to schedule same representative per Club location throughout the course of the
event. Having the same representative help to influence, deliver sales quotas while being able to act quickly on
problem resolution. Staffing level do vary based on the season or the type of item. As a general rule, four day per week
coverage (Thursday-Sunday) has proven to produce the best results
Learn more about our Event Management Solutions |
|
|
|
|
 |
|
|
11801 Southwest Highway