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The decision of staffing a Road Show with
representatives can greatly contribute to the overall success of your event. When staffed a Road Show event will produce on average 300% incremental sales compared to a non-manned event. Despite the sales upside, it is crucial you set clear guidelines on the core competency and frequency of the representatives working your event. Here are four strategies that you can use right now to help you put forward a successful manned Road Show.
A. Provide Product knowledge training:
The objective of your training program is for your representatives to understand the item and acquire the basic product know how to be able to differentiate the item with the competition. Ensure your training program does enable the representatives to respond effectively to general questions about the items and ideally can deliver a quick hands on demonstration.
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Promotion Network, Inc. is a national field marketing and sales support services company. With over 80 years of combined industry experience and a proven track record, Promotion Network collaborates with Sam’s Club Road Shows suppliers by studying their business and devising an integrated sales & marketing process to manage their Road Show activities.View Our Services
This E-newsletter is published monthly with news and tips on delivering High Performance Road Shows. We encourage you to forward this to your colleagues. Your feedback is important to us. We would like to address your questions and comments in future editions of this E-newsletter.
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